Old SEO vs New SEO in 2026: A Side-by-Side Comparison for Small Website Owners If your traffic dropped this year and your rankings barely moved, you're not imagining it. Google now answers a large share of searches before anyone clicks a result — early 2026 data puts the zero-click rate at roughly two out of three Google searches, up from about half in 2019 ( SparkToro ). On searches where an AI Overview appears, organic click-through has collapsed — one analysis tracked CTR on AI Overview queries falling from 1.76% to 0.61% between mid-2024 and late 2025 ( Omnibound ). The old SEO playbook isn't dead. But the parts of it that used to carry a small site — chasing keywords, publishing volume, chasing any backlink — now produce far less traffic than they did two years ago. What replaced them isn't mysterious. It's just different work. Here's the shift in five lines: Google is no longer only ranking pages. It's choosing sources to quote in AI Overviews and AI Mode...
Seeing the same doctor over time 'lowers death rates' Image copyright GETTY IMAGES Image caption Repeated contact with the same doctor can be beneficial in many ways Patients who see the same doctor again and again have lower death rates, a study suggests. The benefits applied to visits to GPs and specialists and were seen across different cultures and health systems. University of Exeter researchers said the human aspect of medical practice was "potentially life-saving" but had been neglected. GPs' leaders said they recognised the value of patients seeing "their own" doctor. Because of intense workforce pressures, however, this could mean waiting even longer for an appointment, the Royal College of GPs said. Continuity of care is known to be particularly beneficial for patients with chronic conditions, long-term mental health issues and complex needs The study, published in BMJ Open, analysed the results of 22 studies in nine countries...